This Masterclass taught participants how to scale up support for sustainability and climate-related projects by aligning messages with research on climate psychology and human behavior.

Topics covered:

• The 5 common communication mistakes that push people away from supporting climate solutions and sustainability initiatives, and how to avoid them.

• Techniques based on climate psychology research that generate engagement and buy-in for projects related to sustainable development or climate change.

Who was this for?

• People who want to increase engagement with their sustainability and climate-oriented projects. For example those in sustainable development, CSR, renewable energy, the ecological transition, biodiversity, and any job that relates to the green transition.

• People who want their ideas to reach more people, and who want to influence more people. For example those in public policy, research, sales and communication.

• People applying for those same jobs will benefit, because they will prepare themselves to excel at the job.

How was this different from the other One Climate Action trainings?

This Masterclass taught some of the fundamentals of the Talk Climate program, with some elements of the Climate Communications program. The Masterclass was a single 2-hour event, whereas the training programs have 6 sessions including a significant amount of time for practice and feedback.